The Marketing Book Podcast: "Assemblage" by Emmanuel Probst

Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst

About the Book

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Assemblage will show you:

Why perception is the truth and how to shape people’s perceptions
Why we relate to antiheroes, villains, and saviors
How brands can reassure consumers about their past, present, and future
How to leverage data and insights to deliver a personalized, human-centric consumer experience
How brands can make a positive impact on people, society, and the economy

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

About the Author

Emmanuel Probst is the Global Lead, Brand Thought Leadership at Ipsos, an adjunct professor at the University of California at Los Angeles, and the author of the Wall Street Journal and USA Today bestseller, Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.

At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. His clients span a wide range of industries, including technology, consumer package goods, retail, financial services, and advertising agencies.

Emmanuel also teaches consumer market research at UCLA and writes about consumer psychology for numerous publications.

He earned an MBA in marketing and a doctorate in consumer psychology.

And, interesting fact – he’s originally from France!

Listen to the Interview…

Links…

Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst (Amazon)
Emmanuel Probst (website)
Emmanuel Probst (LinkedIn)
Emmanuel Probst (Twitter)
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson (Marketing Book Podcast interview)
The Power of Regret: How Looking Backward Moves Us Forward by Daniel Pink
Ogilvy on Advertising by David Ogilvy
Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
Brand Sense: Sensory Secrets Behind the Stuff We Buy by Martin Lindstrom
Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom (Marketing Book Podcast interview)

P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.