The Marketing Book Podcast: "The New Rules of Sales and Service" by David Meerman Scott

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott

David is an internationally acclaimed marketing and sales strategist, author and keynoter.

Forbes Magazine said that David is “one of those select few people who saw and understood the social media phenomenon as it began.”

He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 300,000 copies sold thus far.

David also authored:

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, (a Wall Street Journal bestseller),

Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories (Free on Amazon)

He co-authored Marketing the Moon: The Selling of the Apollo Lunar Program (now in pre-production as a feature-length film titled The Men Who Sold the Moon). He also co-authored Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. He is a recovering VP of marketing for two publicly traded tech firms, a former sales manager and bond trader. He has definitely spent his time in the trenches of both marketing and sales.

The Host’s Perspective:

About 500 years ago, Copernicus formulated a model of the universe that placed the Sun rather than the Earth at the center of the universe. Let’s just say that concept was pretty pretty different and controversial at the time. He got a lot of pushback.

Now, David Meerman Scott will be embarrassed by a comparison to Copernicus, but stay with me. Around 10 years ago, David published The New Rules of Marketing and PR. It laid out why the “old rules” of marketing and PR commonly associated with mainstream media were not effective on the Internet. Instead, the “new rules” established that creating useful content and publishing it online is infinitely more effective. This notion was met somewhat dismissively with resistance and pushback. However, the book has become an international bestseller, published in 25 languages.

So when David Meerman Scott writes a similar book about sales and service, he is pointing out a fundamental change in that universe. The difference is that this time, people are paying attention.

If you are with a company or organization that wants to be successful selling or otherwise dealing with the public, this book will help you reframe your whole mindset about doing so effectively in the modern, interconnected digital world.