The Marketing Book Podcast: "Binge Marketing" by Carlijn Postma

Binge Marketing: The Best Scenario for Building Your Brand by Carlijn Postma

About the Author

Carlijn Postma is a Dutch content marketing strategist. As founder of The Post, a leading content marketing agency in the Netherlands, she translated her unique binge marketing methodology into practice.

Her efforts for the content marketing profession have not gone unnoticed. Carlijn Postma is a much sought-after speaker on international stages. In 2014, she was ranked 27th in the international list of 200 most influential people in the field of content marketing. And in 2017, she was awarded the title ‘Content Marketing Woman of the Year’ in the Netherlands.

And, interesting fact – she is the first author (of over 250) on the show from The Netherlands!

About the Book

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get your audience’s attention? And how do you ensure that everyone tells the same story on all those channels?

Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.

Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century.

With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer, or listener.

Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner, you can build on your own loyal and involved audience.

Listen to the Interview…

Links…

Binge Marketing: The Best Scenario for Building Your Brand by Carlijn Postma (Amazon)
Carlijn Postma (website)
Carlijn Postma (LinkedIn)
The Post (Carlijn’s agency)
Showrunners Documentary
Narrative Economics: How Stories Go Viral and Drive Major Economic Events by Robert Shiller
24+ Must-Read Marketing Books (That Happen to be Written by Women) – Content Marketing Institute
Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar by Sara Rosinsky
The Content Fuel Framework: How to Generate Unlimited Story Ideas by Melanie Deziel (Marketing Book Podcast interview)

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