The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman
William Ammerman is Executive Vice President of Digital Media at Engaged Media Inc. and has previously held leadership positions with Tribune Media, Hearst Television, and Capitol Broadcasting. Over his career, he has managed digital advertising for hundreds of television stations and their websites, mobile apps, and connected platforms.
He’s a Michigan grad and holds a master’s degree from the University of North Carolina School of Media and Journalism at Chapel Hill, where he wrote his thesis on programmatic advertising. Most recently he completed an executive program in artificial intelligence at MIT.
And interesting fact…
His favorite movie is Blade Runner!
Listen to the Interview:
Show Notes
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman
The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think by Eli Pariser
Persuasive Technology: Using Computers to Change What We Think and Do by B.J. Fogg
Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy by Cathy O’Neil
Jim Sterne’s Marketing Book Podcast Interview
Marketing Artificial Intelligence Conference
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