Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships by Dave Frankland, Nick Worth and Josh Bernoff
Dave Frankland is a managing director at Winterberry Group, a management consulting firm focused on the technology, data, and services that underpin the marketing and advertising landscape.
Dave also spent several years at Forrester Research, initially as a vice president and principal analyst covering marketing services, and later as co-founder and leader of Forrester’s customer intelligence research practice.
Dave’s ideas and research have been featured keynote speeches worldwide and in media outlets ranging from the New York Times, The Economist, CNN and Ad Age.
And interesting fact…
He is originally from Ireland, now lives in Florida and is a scoutmaster for his son’s troop!
Listen to the Interview:
Show Notes
Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships by Dave Frankland, Nick Worth and Josh Bernoff
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
Outside In: The Power of Putting Customers at the Center of Your Business by Harley Manning, Kerry Bodine and Josh Bernoff
Profit From the Core : Growth Strategy in an Era of Turbulence by Chris Zook and James Allen
Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath
The One to One Future: Building Relationships One Customer at a Time by Don Peppers
Be Our Guest: Perfecting the Art of Customer Service by The Disney Institute and Theodore Kinni
Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing by Shane Atchison and Jason Burby
Writing Without Bullshit: Boost Your Career by Saying What You Mean by Josh Bernoff
Jason Burby’s Marketing Book Podcast Interview
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