Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli
Ethan Beute is the VP of Marketing at BombBomb, a video email sales and marketing software platform and is also the host of The Customer Experience Podcast which debuted this year.
Earlier in his career he spent a dozen years leading marketing inside local television stations in Chicago, Grand Rapids, and Colorado Springs [which is were he now lives].
And interesting fact…
His first real job out of college was driving a school bus for Microsoft.
Listen to the Interview:
Show Notes
Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli
To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink
Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
The Soft Edge: Where Great Companies Find Lasting Success by Rich Karlgaard
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
Let My People Go Surfing: The Education of a Reluctant Businessman–Including 10 More Years of Business Unusual by Yvon Chouinard
The Ecology of Commerce Revised Edition: A Declaration of Sustainability by Paul Hawkin
The Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine II and James H. Gilmore
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman
The Cluetrain Manifesto: The End of Business as Usual by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger
Small is Beautiful: Economics as if People Mattered by E.F. Schumacher
The Service Profit Chain by James L. Heskett, W. Earl Sasser, and Leonard A. Schlesinger
The Customer Experience Podcast
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