Laughing @ Advertising by Bob Hoffman
Bob Hoffman is a best-selling author, speaker, and advisor. He’s one of the most sought-after international speakers on advertising and marketing.
He’s the author of three other books: Marketers Are from Mars, Consumers Are from New Jersey, 101 Contrarian Idea About Advertising, and BadMen: How Advertising Went From A Minor Annoyance To A Major Menace.
He is the author of the popular Ad Contrarian blog, named one of the world’s most influential marketing and advertising blogs by Business Insider.
Bob has been the CEO of two independent ad agencies and the US operations of an international agency.
But who is Bob Hoffman really? Here’s what other have said about him.
Professor Mark Ritson has said “Bob is one of our truly great marketing iconoclasts.”
Time Magazine has called him “fabulously irreverent.”
NBC said “Bob Hoffman is a wicked acid-tongued genius!”
Ad industry new business expert Michael Gass has called him “the most provocative man in advertising.”
Professor Byron sharp has said “I’m jealous. I wish I was brave enough to be this rude.”
And his former business partner Sharon Krinsky said, “he’s really a nice guy who wants you to think he’s a prick.”
And, interesting fact. In his youth he responded to an ad and was hired to be a writer of adult fiction. He lasted one day.
Listen to the Interview:
Show Notes
Laughing @ Advertising by Bob Hoffman
The Choice Factory by Richard Shotton
Where Did It All Go Wrong? By Eaon Pritchard
Digital Darwinism by Tom Goodwin
One Plus One Equals Three by Dave Trott
Creative Mischief by Dave Trott
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