Inside View has announced their annual selection of the Top 25 Sales Influencers and Top 25 Marketing Influencers, recognizing 2014’s top business-to-business sales and marketing thought leaders.
Artillery’s Douglas Burdett has been name to the Top 25 Marketing Influencers list.
Based in San Francisco, Inside View provides market intelligence — pulled from over 30,000 sources – to more than 450,000 sales, marketing and other professionals in over 19,000 companies.
“We’re thrilled and honored to recognize the top sales and marketing thought leaders once again,” said Will Spendlove, VP of Marketing at InsideView. “These professionals are setting the tone for B2B sales and marketing innovation and success. If you strive to be a better salesperson or marketer, these are the people to watch, listen to, and learn from. Their combined insights are astonishing.”
To select the industry’s top influencers each year, a research team at InsideView begins with a blank slate and then identifies those with the most — and most relevant — influence, voice, and ideas. For 2014, the team also consulted other B2B influencer lists, including those from Forbes, Top Sales World, Business2Community, and many others.
Additionally, the team’s data-driven selection algorithm included social ranking and social authority metrics from services such as Klout and FollowerWonk to better understand the reach of potential influencers. The team further created criteria for the number of followers, recency of posts, volume of posts, and relevancy of content to ensure winners were broadly influential and demonstrated proven domain expertise, not just relevancy to a small industry niche.
“What an honor to be included with so many thought leaders I admire and from whom I continue to learn so much!” said Burdett.
To see the full report, click here or on the above graphic.
Artillery is a Norfolk, Virginia-based B2B marketing agency that works with small- to medium-size businesses that need to increase sales, are overwhelmed by the increasingly chaotic digital landscape, and are frustrated with how traditional marketing doesn’t generate the leads it once did.
