"Lean Marketing" by Allan Dib > Marketing Book Podcast

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib

About the Book

Bigger Results with Less Marketing

You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing.

Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment.

The overwhelm for entrepreneurs, marketers, and business leaders is real.

There’s a better way.

The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.

In this book, you’ll discover:

Why many existing marketing techniques have stopped working and what to do instead.
The exact tools and tactics you need to build a devastatingly effective marketing system.
How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.
How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.
How to create a strong product-market fit so that your target market intensely desires what you have to offer.
How to do marketing you’ll be proud of that works without hype, scams, or pressure.
How to build a strong brand that creates goodwill and attracts ideal customers.

Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan.

Stop trying to outshout the other guy.

Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel.

Stop wasting time with theoretical claptrap that doesn’t work in the real world.

Get immediate traction by implementing lean marketing.

About the Author

Allan Dib is a serial entrepreneur, rebellious marketer, and technology expert.

He is the author of the bestselling book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd featured on episode 186 of The Marketing Book Podcast in 2018.

He has started and grown multiple businesses in various industries including IT, telecommunications, and marketing.

Allan grew his telecommunications business from a startup to being named by Business Review Weekly (BRW) four years later as one of Australia’s fastest-growing companies – earning a spot in the coveted BRW Fast 100 list.

And, interesting fact – the movie that never fails to make him laugh no matter how many times he’s watched it is Office Space!

Listen to the Interview…

The page mentioned in the interview that Douglas Burdett sent to his children…

Links…

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib (Amazon)
Lean Marketing (additional book resources)
Allan Dib (LinkedIn)
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib (Marketing Book Podcast interview)
Allan Dib: Authors in Quarantine Getting Cocktails
Lean Thinking: Banish Waste and Create Wealth in Your Corporation by James P. Womack and Daniel T. Jones
Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success by Chad S. White (Marketing Book Podcast interview)
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman (Marketing Book Podcast interview)
The Referral Engine: Teaching Your Business to Market Itself by John Jantsch (Marketing Book Podcast interview)
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah Toms (Marketing Book Podcast interview)
The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie and Michael Ross (Marketing Book Podcast interview)
The Second Mountain: The Quest for a Moral Life by David Brooks

P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.