Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson
About the Book
You don’t have a brand—whether it’s for a company or a product—until you have a name.
The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service.
But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:
- What makes a good (and bad) name
- The step-by-step process professional namers use
- How to generate hundreds of name ideas
- The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand, Brand Naming includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
About the Author
Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy and identity firm.
Before founding Heirloom, Rob’s roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia.
His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, Intel, Microsoft, and Walmart.
Rob was recently on The Marketing Book Podcast (episode 482) to discuss the 6th Edition of Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding which he co-authored with Alina Wheeler.
Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider.
And, interesting fact – Rob Meyerson was NOT consulted by Elon Musk for naming advice when renaming Twitter to X!
Listen to the Interview…
Links…
- Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson (Amazon)
- Rob Meyerson (LinkedIn)
- Rob Meyerson website
- Heirloom Agency
- How Brands Are Built (blog & podcast)
- Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding (6th Edition) by Alina Wheeler and Rob Meyerson (Marketing Book Podcast interview)
- Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins (Marketing Book Podcast interview)
- Work Better Now (outstanding talent from Latin America but NOT an official Marketing Book Podcast sponsor)
- The strange case of the headlines “What’s In a Name?” & “The Name Game” (Mark Gunnion Names)
- Brand Naming (free resources)
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