Most recently on The Marketing Book Podcast to discuss his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World, serial tech entrepreneur, search engine optimization pioneer, keynote speaker and bestselling author Rand Fishkin joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Seattle, Washington, the importance of voting, what big tech could be doing to help small businesses during the pandemic and why being in marketing right now is so #$%*ing hard!
Mentioned…
- SparkToro
- Extraordinary Times Call For Extraordinary Measures
- Marketing Right Now Is #$%*ing Hard
- The Catalyst: How to Change Anyone’s Mind by Jonah Berger
Rand’s Drink: The John Cameron, developed by Seattle mixologist Andrew Bohrer (pictured below).
From Andrew Bohrer:
For late night, I like the John Cameron. We used to drink these after hours at Mistral Kitchen on leftover hunks of ice.
It is either:
2 oz Vermouth di Torino or 2 oz Carpano Antica (if Antica, then 1 dash persimmon vinegar)
.25 oz Ardbeg, whatever label
2 dashes orange bittersIt’s essentially an inverted Rob Roy or a “vermouth on the rocks,” which is why I named it after the Creator of Hedwig and the Angry Inch. You can just pour more over the same ice chunk for hours.
Pour yourself a cocktail and enjoy the conversation…
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