Previously on The Marketing Book Podcast to discuss his book, The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results, sales visionary, keynote speaker and bestselling author Todd Caponi joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Palatine, Illinois, how he has adjusted his business offering to make him busy again, and why being transparent with buyers is the most effective approach (according to science). Cheers!

Links…

Todd Caponi (company website)

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results (Marketing Book Podcast interview)

Writing A Book (70 Things Todd Learned Doing His First Book)

Pour yourself a cocktail and enjoy the conversation…

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