"B2B Social Selling Strategy" by Julie Atherton

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton

About the Book

Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the challenges of navigating social channels for business can be daunting.

Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement.

B2B Social Selling Strategy provides a clear framework for identifying the right social channels, connecting with potential and existing customers, and measuring success against objectives and KPIs.

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy.

Written by a recognized social media expert, B2B Social Selling Strategy is an indispensable guide for B2B sales, marketing, and social media professionals.

About the Author

Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder.

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

She is also the author of Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement which was featured on episode 477 of the Marketing Book Podcast. Her books are widely used by PR, marketing, and sales professionals, and universities.

And, interesting fact – she is not the Julie Atherton who is the British actress, singer and director!

Listen to the Interview…

Links…

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton (Amazon)
Julie Atherton (LinkedIn)
Small Wonder Consultancy
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton (Marketing Book Podcast interview)
Julie Atherton (British actress, singer and director)
Mike Atherton (British broadcaster, journalist, and former England international cricketer)
Ryan Anderson (LinkedIn)
Social Selling: Techniques to Influence Buyers and Changemakers (2nd Edition) by Tim Hughes (Marketing Book Podcast interview)
Kim Watts (LinkedIn)
The JOLT Effect: How High Performers Overcome Customer Indecision by Matthew Dixon and Ted McKenna (Marketing Book Podcast interview)
Get your LinkedIn Social Selling Index (free and immediate)
The Seven Basic Plots: Why We Tell Stories by Christopher Booker

P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.