Crisis Ready: Building an Invincible Brand in an Uncertain World by Melissa Agnes
Melissa Agnes, an authority on crisis preparedness, reputation management, and brand protection, is an author, keynote speaker, commentator, university lecturer and advisor to a variety of organizations faced with the greatest risks.
She has worked with NATO, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, manufacturers and energy companies to help them understand risk and prepare to withstand even the most devastating of events.
Melissa is also the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.
And, interesting fact – as a kid growing up in Montreal she was adorable and a bit strange.
Listen to the Interview:
Show Notes
Crisis Ready by Melissa Agnes
Issue Management Response Flow Chart
Formula for Managing Controversies
Crisis Ready Internal Escalation Protocol
Melissa Agnes (Twitter)
Melissa Agnes (LinkedIn)
Melissa Agnes (Instagram)
Talk Triggers by Jay Baer
The NOW Revolution by Jay Baer
Company Culture for Dummies by Mike Ganino
The Exactly Series by Phil M. Jones
What it means to have an INVINCIBLE brand
“United Breaks Guitars” by Dave Carroll
“La La Land” Oscar Mishap
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