Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers
Engelina Jaspers is a 30-year corporate marketing veteran. Her career in Fortune global companies such as HP and Kodak has survived revolving door CEOs, business course corrections and lots of reinventions.
Across all her VP leadership roles–marketing, brand strategy, environmental sustainability, corporate communications–none escaped disruption.
After being tapped to lead multiple company-wide transformations, Engelina became a student of business and career agility.
These experiences led her to develop the Marketing Flexology management framework—a mindset and a toolset that she teaches for outsmarting change and future-proofing your career.
Listen to the Interview:
Show Notes
Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers
Positioning by Al Ries
The 22 Immutable Laws of Branding by Al Ries and Laura Ries
Fusion by Denise Lee Yohn
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