The Marketing Book Podcast: "Marketing Metrics" by Christina Inge

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies by Christina Inge

About the Book

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing builds your brand, and develops product strategies.

Many brands talk about creating a marketing strategy powered by data, analytics, and metrics.

Yet too often they’re still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn’t just validate what’s happened in the past.

Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization.

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy that leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands, and creates data-driven product strategies.

Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure, and ethical way.

Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.

About the Author

Christina Inge is the Founder and CEO of Thoughtlight, a tech consulting company that specializes in digital marketing and analytics strategies.

She has worked with well-established Brands such as Nissan, the Smithsonian, and Pegasystems, as well as a range of startups and nonprofits.

Based in Boston, Massachusetts, she is a member of the Massachusetts Technology Leadership Council and has served on the board of the American Marketing Association Boston.

An instructor at Harvard University Extension School and Northeastern University College of Professional Studies, she is a frequent and sought-after speaker and has been published in numerous industry publications

And, interesting fact – she is also a quilt maker!

Listen to the Interview…

Links…

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies by Christina Inge (Amazon)
Christina Inge (LinkedIn)
Christina Inge (Twitter)
Thoughtlite
Spurious Correlations
Yale Appliance
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by Thomas Barta and Patrick Barwise (Marketing Book Podcast interview)
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Christopher S. Penn
Marketing Over Coffee Podcast
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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online by Brian Halligan and Dharmesh Shah
Content Chemistry: The Illustrated Handbook for Content Marketing, 6th Edition by Andy Crestodina (Marketing Book Podcast interview)
The Mom Test: How To Talk To Customers & Learn If Your Business Is A Good Idea When Everyone Is Lying To You by Rob Fitzpatrick
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The Sacred Band: Three Hundred Theban Lovers Fighting to Save Greek Freedom by Jame Romm
Women at War in the Classical World by Paul Chrystal
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
Put Your Ass Where Your Heart Wants to Be by Steven Pressfield (Marketing Book Podcast interview)

P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.