MKTG STINX by Bob Hoffman
About the Book
From the Author:
There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don’t think there has ever been one about how stupid and wasteful most of it is.
Well, now there is.
About the Author
Bob Hoffman is the author of several best-selling books about advertising. He is also among the most sought-after international speakers on advertising and marketing.
His books include, ADSCAM: How Online Advertising Gave Birth to One of History’s Greatest Frauds, and Became a Threat to Democracy, Advertising for Skeptics, Laughing at Advertising, BadMen: How Advertising Went From A Minor Annoyance To A Major Menace, and Marketers Are From Mars, Consumers Are From New Jersey – all of which have been featured on The Marketing Book Podcast.
He is the creator of the popular “Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider.
Bob was the CEO of two independent agencies and the U.S. operation of an international agency.
Bob’s commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.
And, interesting fact – in his youth, he responded to a want ad and was hired to be a writer of adult fiction. He lasted one day at that job.
Listen to the Interview…
Links…
- MKTG STINX by Bob Hoffman
- Bob Hoffman’s Website
- Bob Hoffman (LinkedIn)
- Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage by Allen Adamson (Marketing Book Podcast interview)
- The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel (Marketing Book Podcast interview)
“The Programmatic Poop Funnel”
Previous Bob Hoffman interviews on The Marketing Book Podcast…
- ADSCAM: How Online Advertising Gave Birth to One of History’s Greatest Frauds and Became a Threat to Democracy (October 2022)
- Advertising for Skeptics (July 2020)
- Authors in Quarantine Getting Cocktails (April 2020)
- Laughing @ Advertising (January 20190)
- BadMen: How Advertising Went From A Minor Annoyance To A Major Menace (December 2017)
- Marketers Are From Mars, Consumers Are From New Jersey (June 2016)
P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.
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