Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing by Tim Hughes, Adam Gray and Hugo Whicher
Tim Hughes is recognized as one of the world’s leading exponents of social selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world.
He was responsible for a large-scale sales transformation within Oracle, the result of which delivered in excess of $100m in sales uplift.
He is currently leading a number of sales transformation programs in large B2B organizations.
He is also Co-Founder and CEO of Digital Leadership Associates and co-author of the book Social Selling – Techniques to Influence Buyers and Changemakers.
And interesting fact – on his LinkedIn profile where most people have what their current job is under their name, Tim has “Should have Played Quidditch for England.”
Listen to the Interview:
Show Notes
Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing by Tim Hughes
Permission Marketing by Seth Godin
Crossing the Chasm by Geoffrey A Moore
Lost and Founder by Rand Fishkin
Be More Pirate by Sam Conniff Allende
Mindset by Carol Dweck
Known by Mark W. Schaefer
The Perfect Close by James Muir
Gap Selling by Keenan
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