"Social Media Strategy" by Julie Atherton

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton

About the Book

Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Integrated marketing and PR strategies are a requirement for all businesses. However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact.

Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering, and measuring social media’s contribution to your business through:

Identifying and targeting audience segments
Maximizing social search
Enhanced reputation management
Managing a diversified influencer portfolio
Selecting the right channels for organic and paid social
Creating a process and structure to improve efficiencies
Using appropriate technology including AI

With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers, and brands including TUI, Greggs, Lego, Ryan Air, and National Geographic.

Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

About the Author

Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder.

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales, and her books are widely used by PR, marketing, and sales professionals, and universities.

And, interesting fact – she once went paragliding in the Alps!

Listen to the Interview…

Links…

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton (Amazon)
Julie Atherton (LinkedIn)
Small Wonder Consultancy
B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales by Julie Atherton
Book Resources & Templates (registration required, then click “Resources” > “Templates”)
Lush (vegan skincare)
Talkwalker
Crisis Ready: Building an Invincible Brand in an Uncertain World by Melissa Agnes (Marketing Book Podcast interview)
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan
The Decision Book: Fifty Models for Strategic Thinking by Mikael Krogerus and Roman Tschäppeler
12 Bytes by Jeanette Winterson
The Influencer Industry: The Quest for Authenticity on Social Media by Emily Hund

Influencer Marketing Books Featured on The Marketing Book Podcast

Winfluence: Reframing Influencer Marketing to Ignite Your Brand by Jason Falls
The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer
The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell

“Lionel” (Julie’s Bedlington Terrier)

“Monty” (Douglas’ Golden Retriever)

P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.