The Catalyst: How to Change Anyone’s Mind by Jonah Berger

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of two other books, Contagious and Invisible Influence.

Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on.

He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work.

He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.

And interesting fact, one of his very first jobs was as the easter bunny at the mall.

Listen to the Interview: 

Show Notes

The Catalyst: How to Change Anyone’s Mind by Jonah Berger
Jonah Berger’s Website
Wharton University Website for Jonah Berger
The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Diffusion of Innovations, 5th Edition by Everette M. Rogers
A Matter of Taste: How Names, Fashions, and Culture Change by Stanley Lieberson Jonah Berger’s Twitter
Jonah Berger’s LinkedIn 

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