The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin and Patrick Renvoise
With over 30 years of marketing and business development experience, Christophe Morin is passionate about understanding and predicting consumer behavior using neuroscience.
He has an MBA and a Ph.D, is the author of Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, was a founding member of the Neuromarketing Science and Business Association and is the co-founder of SalesBrain, the first neuromarketing agency.
Christophe has received multiple awards during his career including being a three-time winner of the Advertising Research Foundation’s Great Mind Research Award.
And, interesting fact – his job title at his agency, is “Chief Pain Officer.”
Listen to the Interview:
Show Notes
The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin and Patrick Renvoise
NEW! The Ultimate Neuromarketing Research Guide: Neuroscience, Methods, and Ethics by Christophe Morin
Incognito by David Eagleman
The Brain by David Eagleman
Social by Matthew D. Lieberman
Irresistible by Adam Alter
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