The Marketing Book Podcast: "Ultimate Guide to Google Ads" by Mike Rhodes

Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, and Bryan Todd

About the Author

Mike Rhodes is a Google Ads evangelist, entrepreneur, international keynote speaker and teacher.

His Melbourne, Australia-based digital agency, WebSavvy, has been building and running campaigns for businesses and brands around the world since 2006. WebSavvy is now Australia’s largest independent Google Agency, top 18 global Google Partner and a premium Facebook Partner.

He also teaches hundreds of agencies how to improve what they do – both the technical side of ‘how to do Google Ads better’ and how to scale their agencies through his paid traffic training and coaching forum, AgencySavvy.

And, interesting fact – he was once a helicopter pilot!

About the Book

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more.

Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:

Powerful bidding strategies using remarketing lists for search ads
New ad extension features
Automation capabilities using scripts
Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up a Google Ads account for your business

Readers are given the latest information paired with current screenshots, fresh examples, and new techniques.

Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd, advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales.

Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Listen to the Interview…

Links…

Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, and Bryan Todd (Amazon)
WebSavvy (Mike’s agency)
AgencySavvy
Mike Rhodes (LinkedIn)
Ultimate Guide to Google Ads Book Supplement (free updates and valuable resources)
Scientific Advertising by Claude Hopkins (1923)
Rich Dad’s CASHFLOW Quadrant: Rich Dad’s Guide to Financial Freedom by Robert Kiyosaki
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
Jocko Willink Books (Amazon)
Telling Your Data Story: Data Storytelling for Data Management by Scott Taylor
Principles: Life and Work by Ray Dalio
The Complete Guide to Google Ads Fundamentals

P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, Host of The Marketing Book Podcast.